Camila Mateus is the new Director of Marketing for Volvo Cars Brazilpor Alfeu Barreto
The women are occupying more and more space in the automotive industry, Camila Mateus has been in Volvo Brazil for 4 years, and held the position of marketing manager.
Graduated in Business Administration from Universidade Presbiteriana Mackenzie, Camila specializes in branding and product strategies, communication planning, customer service and project development.
I leave the day to day operation to manage this portfolio and increase our market share in the premium segment from 13.9% in 2018 to 15.3% this year.
Camila has more than 15 years of communication and marketing experience, and will face a great challenge, with imported vehicle sales falling 9.6% during the first half.
Volvo Cars Brazil was the top-selling imported brand in June, 624 units, followed by Kia Motors with 598 units.
Nevertheless, the market remains confident with the arrival of the second half, the fall in the price of the dollar and the approval of internal reforms should warm the market.