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What will be the future of Subaru in Brazil?
What will be the future of Subaru in Brazil?

What will be the future of Subaru in Brazil?

por Emerson Lemes Santos



Founded in 1953 in Japan, Subaru is one of the most admired and respected automobile companies in the world, but in Brazil, the brand is far from being the protagonist and is represented by the CAOA group.

In July, Subaru sold only 46 zero-km vehicles in Brazil, only 7 dealers in the country, vehicle prices range from R $ 159,900 to R $ 260,900 - which represents a lot of money for most of the population.

But do not think that Subaru does not have its fans, the vast majority of Brazilian owners are passionate about the brand and pay very well for used vehicles, some versions are true relics, for all quality and fame of Subaru worldwide, the brand deserved greater recognition in Brazil, but it will still take a while for this to happen, so far, it remains limited to a passionate and specific audience, about the future of the brand in Brazil, only time will respond.