New Kia Rio 2020: Three reasons that can hinder hatchback plans in Brazilpor Emerson Lemes Santos
It is already available at Kia Motors dealerships, the compact Rio is factory equipped with an uphill start assistant (HAC), reverse camera, traction and stability control, six-speed automatic transmission, 1.3 liter engine with up to 123 hp. power, and more. Although beautiful, modern and well equipped, if you want to become a sales success in Brazil, Kia Rio must counteract these three market trends:
Kia Rio 2020
1st - Consecrated competitors in the category: Chevrolet Onix, Ford Ka hatch, Volkswagen Gol, Hyundai HB20 and Fiat Argo are just some of the biggest competitors that Kia Rio will have along the way.
2nd - Price with the face of Brazil: Kia Motors prices in Brazil start at R $ 69,990 ... Luckily, we are still in a country with a lot of economic and commercial freedom, but with R $ 1,100.00 more, the consumer can purchase a C4 Cactus Live 1.6 2020.
That is, the Kia Rio is a compact SUV with price.
3rd - It took a long time to arrive: Promised in Brazil since mid-2011, the Kia Rio is an old acquaintance from other countries, in addition to being one of the best selling vehicles of the brand in the world. The economic crisis experienced by Brazil, added to the rise in the dollar, caused this meeting to be postponed again.
As the lights went out, the Kia Rio was finally launched in Brazil, shortly after the introduction of the new generations of Chevrolet Onix and Hyundai HB20.
It seems that Kia Motors lost the team from the launch of Rio in Brazil, what remains for us is to hope that these predictions are not fulfilled!